Lee-Chem Laboratories is established in personal care.

The Julienne brand is launched – Julienne enters pharmacy stores with a range of hot waxes.

Julienne expands the range – Julienne expands her offering with a range of Cream Bleaches.

Julienne diversifies – Julienne diversifies into the world of colour cosmetics with the launch of an eyelash and eyebrow tint.

Julienne spreads her wings – Julienne’s distribution expands into four different continents across the globe.

Julienne turns professional – Julienne’s Professional range enters the local Salon & Spa arena.

Julienne redefines herself once again.